About the designer
Creating the khōréō logo
The khōréō logo is a combination of an abstracted dandelion and the word khōréō set in Freight Sans. The dandelion symbol is influenced by the magazine’s name khōréō–the English transliteration of χωρέω, whose one of many definitions is “be spread abroad.” The dandelion’s plumes are metaphors for people who may travel, become displaced, or transplant themselves to begin new lives. The word khōréō is set in Freight Sans–a Humanist font–a sans serif font with soft organic elements that recall calligraphy and human handwriting. The human touch in the font compliments the abstracted dandelion symbol and the color orange unites it with a color known to mean creativity and elicit feelings of warmth.