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About the designer

Edna Monterrosa is a Dallas-based graphic designer, artist, and mark maker. She has worked as an in-house graphic designer at boutique architecture firms, Fortune 500 corporations, and currently works as a designer at the Dallas Museum of Art–in her spare time she designs for clients in all industries including cosmetic surgeons, publications, and commercial airlines. She has designed wayfinding signage, branding, print, and digital deliverables, and also works in watercolor, inks, and various art media. Her mission as a designer is to create aesthetically pleasing designs that help her clients meet their business and personal objectives. She enjoys cooking and baking, mixed martial arts training, wine bars, and dancing the night away. You can find her at https://www.ednamonterrosa.com/ 

Creating the khōréō logo

The khōréō logo is a combination of an abstracted dandelion and the word khōréō set in Freight Sans. The dandelion symbol is influenced by the magazine’s name khōréō–the English transliteration of χωρέω, whose one of many definitions is “be spread abroad.” The dandelion’s plumes are metaphors for people who may travel, become displaced, or transplant themselves to begin new lives. The word khōréō is set in Freight Sans–a Humanist font–a sans serif font with soft organic elements that recall calligraphy and human handwriting. The human touch in the font compliments the abstracted dandelion symbol and the color orange unites it with a color known to mean creativity and elicit feelings of warmth.